About
This role exists to build and operate a stronger email marketing system across the company's memberships, events, and other offers. You will own campaign planning and execution, audience segmentation, automation, testing, and reporting, turning business goals into coordinated campaigns and sharpening them based on what the results show. You will work closely with copywriters and product owners, and your work will directly shape how members, attendees, and prospects experience the brand from first interest through renewal.
This is dedicated, full-time work designed for meaningful impact, stability, and professional growth. You will have real ownership of the email program, room to iterate, and the support to grow your craft over the long term.
Responsibilities
Map audience segments and the email journey from first interest through purchase, onboarding, engagement, and renewal.
Build campaign calendars and automated sequences for lead nurture, membership sales, event promotion, follow-up, and re-engagement.
Work with the copywriter and product owners to align message, offer, timing, and calls to action across concurrent offers without overwhelming the same audience.
Build and test campaigns, forms, triggers, tags, segments, exclusions, and links in the company's email and CRM tools.
Maintain list hygiene, unsubscribe handling, sending practices, and deliverability; prevent duplicate or irrelevant sends.
Track clicks, conversions, attributable revenue where available, unsubscribes, and automation performance; use tests to improve results and document what works.
Stand up documented, functioning email journeys and a clear campaign calendar, with reporting that connects email activity to member, ticket, and sales outcomes.
Qualifications
Demonstrated ownership of email campaigns and automations, with examples of measurable improvement (must-have).
Strong segmentation, lifecycle marketing, campaign testing, and reporting skills; able to explain the strategy behind a sequence (must-have).
Hands-on experience in email marketing and CRM platforms (must-have).
Ability to learn and operate the company's tools quickly (must-have).
Strong English, careful quality control, and the ability to coordinate several offers at once (must-have).
Comfort using AI tools to speed up planning, drafting, and analysis (must-have).
GoHighLevel experience preferred.
Experience supporting memberships, education products, events, or comparable businesses preferred.
Tools You'll Use
Email Marketing & CRM: email marketing platform and CRM platform (must-have)
Preferred Stack: GoHighLevel
Benefits
Competitive salary
Paid US holidays
Paid wellness days
Health and wellness allowance
Monthly profit sharing
Long-term placement with real growth
Continuous upskilling in AI and lifecycle email marketing
Dedicated success coaching and support
