About

This role exists to create distinctive social content across a portfolio of real estate and lifestyle channels. The social strategy is already established; what the team needs now is someone with strong creative judgment who can turn brand knowledge, audience behavior, and platform trends into content worth publishing. You will plug into an established social function with a clear voice for each account, and your work will directly shape how these channels show up day to day.

This is dedicated, full-time work designed for meaningful impact, stability, and professional growth. You will own the creative output for your assigned channels, see your ideas ship consistently, and build a long-term body of work as the brands grow.

Responsibilities

• Study assigned brands, audience behavior, successful posts, and voice before proposing content

• Source timely ideas and trends across Instagram, TikTok, Facebook, and LinkedIn; explain which brand they fit and how to adapt them

• Develop hooks, captions, scripts, carousels, and short-form concepts; edit or package assets within your demonstrated production skills

• For Byron, turn his actual ideas, conversations, and expertise into content that preserves his voice and point of view

• For company channels, curate and create content suited to each account's humor, audience, and purpose; check sourcing and permissions before use

• Own and maintain a content queue, incorporate feedback, and review performance so findings inform the next set of ideas

• Deliver content that feels native to each assigned account, requires fewer voice corrections over time, and earns useful engagement

Qualifications

• A portfolio showing original ideas, platform fluency, strong hooks, and a clear understanding of why a post worked (must-have)

• Excellent English and cultural judgment, especially for US real estate, humor, and professional audiences (must-have)

• Ability to distinguish a trend worth adapting from one that would feel forced or off-brand; generic AI posts and recycled templates will not meet the standard (must-have)

• Comfort with relevant creation tools and analytics, with clearly stated strengths in writing, design, editing, curation, and publishing (must-have)

• Comfort using AI as part of the creative process, without defaulting to generic AI output, preferred

• Founder-led or personality-led content experience preferred

Tools You'll Use

• Social Platforms: Instagram, TikTok, Facebook, and LinkedIn

• Creation & Analytics: content creation tools and platform analytics relevant to your strengths in writing, design, editing, curation, and publishing (must-have)

Benefits

• Competitive salary

• Paid US holidays

• Paid wellness days

• Health and wellness allowance

• Monthly profit sharing

• Long-term placement with real growth

• Continuous upskilling in AI and social content creation

• Dedicated success coaching and support