About
This role sits inside a top-producing Los Angeles real estate team brokered by REAL, working across Playa Del Rey, Playa Vista, Santa Monica, Manhattan Beach, Bel-Air, and Beverly Hills.
Marketing, and especially social media, is central to how the team builds its brand, showcases listings, attracts buyers and sellers, and wins new business. Sellers see the marketing plan before they sign, so the content and campaigns this role produces are part of the pitch, not an afterthought.
The Marketing Manager will own social media strategy and management, while also overseeing listing marketing operations end to end, managing the content calendar, determining what gets published and when, coordinating creative production, briefing a Production Specialist and outside vendors, and ensuring every listing launch reaches the market on the date promised.
This is dedicated, full-time work designed for meaningful impact, stability, and professional growth. This role has real ownership over the team's social presence, content strategy, marketing calendar, channels, and seller-facing reporting, supported by an established production team, vendors, and leadership that treats marketing as a core part of the business.
Responsibilities
Own the team’s Instagram and Facebook presence, including content strategy, planning, scheduling, publishing, and day-to-day channel management.
Build and manage the social media content calendar, covering listings, property launches, team branding, market insights, community, and educational content.
Turn listings and business activity into engaging Reels, Stories, carousels, static posts, short-form videos, and promotional campaigns.
Coordinate with photographers, videographers, the Production Specialist, and other vendors to maintain a consistent pipeline of high-quality content.
Develop creative briefs and guide messaging, visuals, hooks, captions, CTAs, and brand voice across all marketing content.
Monitor organic and paid social performance, identifying opportunities to improve reach, engagement, audience growth, and lead generation.
Own listing marketing from launch to close, coordinating timelines, vendors, newsletters, paid promotions, and seller-facing marketing reports.
Maintain brand and compliance standards while delivering monthly performance reporting across social media, marketing spend, leads, campaigns, and recommended improvements.
Qualifications
3+ years managing social media and marketing for a real estate team, brokerage, or another business where marketing directly supports a sales team (must-have).
Demonstrated experience managing Instagram and Facebook business accounts, including content calendars, publishing, engagement, performance analysis, and campaign strategy (must-have).
Strong understanding of short-form video, Reels, Stories, carousels, social media storytelling, hooks, captions, and calls to action (must-have).
Ability to take business objectives, listings, and raw creative assets and turn them into an organized, consistent social media strategy (must-have).
Track record of managing a marketing calendar with several campaigns and projects running simultaneously while consistently hitting deadlines (must-have).
Experience briefing and managing outside vendors, including photographers, videographers, and printers (must-have).
Comfortable directing AI and creative tools such as Claude and Canva to produce first drafts, then editing and refining the work to a high standard (must-have).
Strong written and spoken English, with the confidence to join a seller call and walk through a marketing plan (must-have).
Experience with paid social campaigns or boosted listing content on Meta preferred.
Experience with HeyGen or similar AI video tools preferred.
Familiarity with real estate compliance and MLS requirements preferred.
Experience marketing luxury or high-end real estate preferred.
Tools You'll Use
Social Media and Paid: Instagram, Facebook, Meta (must-have)
AI and Content Creation: Claude (must-have), Canva, HeyGen
Benefits
Competitive salary
Paid US holidays
Paid wellness days
Health and wellness allowance
Monthly profit sharing
Long-term placement with real growth
Continuous upskilling in AI, social media, and the craft of real estate marketing
Dedicated success coaching and support